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Developing a data science strategy within an organization of any size can be a major challenge. Executing on a strategy can be even more difficult, especially in larger organizations. However, if done well, a properly developed data science capability and executed strategy can materially impact an organization's ability to compete in terms of both growth and process optimization.

The Kelly criterion is used to allocate a fraction of capital to a particular investment, given a payoff amount and an estimate of success, such that the growth rate of capital is maximized.